August 6, 2007
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T.V. commercials run the gamut: excellent to horrid.
The remote control and the personal boycott are the keys to partial control of the latter. The commercial that has me click quickly on the remote and make mental note never to patronize the sponsor is the “shout” commercial.
These come from all sorts of businesses, but are the particular style of car dealers. My guess is that these folks have the idea that their loud, excited approach communicates conviction and enthusiasm. Perhaps.
But not for me. I will do my shopping among the thoughtful, the honest people of quiet dignity – people who respect their product and their customers and show it in their approach.
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